Business applications can range from large line-of-business systems to specialized tools. Consider all the applications that run on either client computers or servers, products, customized third-party systems and internally.
Visible to customers all time. Create a direct marketing channel. Provide benefits to customers. Building brand and recognition. Customer engagement. Customer loyalty. Geo targeting – Sales. Reminders and Notifications. Payments.
This way even small business can benefit and track from mobile apps integration on their respective devices.
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